A non-fungible token (NFT) of Bud Light’s blue knight yelling “Dilly Dilly”? Maybe so. The beer king’s parent company is about to go big on NFTs. Anheuser-Busch InBev is planning a major ramp-up of its NFT crossover content, Richard Oppy, the company’s vice president of global brands, told CoinDesk. He said the Budweiser brand is investing in a new NFT media shop run by internet entrepreneur Gary Vaynerchuk called VaynerNFT. Budweiser will also become its first client, Oppy said. Described as a “long-term business play” by beer company executives, the tie-up puts everything from ticketing to merchandise on the table for NFTs from the multinational suds conglomerate.
https://www.caricoin.com/wp-content/uploads/2018/06/caricoin-logo.png 0 0 Caricoin https://www.caricoin.com/wp-content/uploads/2018/06/caricoin-logo.png Caricoin2021-07-14 15:50:272021-07-14 15:50:30Anheuser-Busch Taps Vaynerchuk to Lead Beer Giant’s ‘Long-Term’ NFT Play