Anheuser-Busch Taps Vaynerchuk to Lead Beer Giant’s ‘Long-Term’ NFT Play

A non-fungible token (NFT) of Bud Light’s blue knight yelling “Dilly Dilly”? Maybe so. The beer king’s parent company is about to go big on NFTs. Anheuser-Busch InBev is planning a major ramp-up of its NFT crossover content, Richard Oppy, the company’s vice president of global brands, told CoinDesk. He said the Budweiser brand is investing in a new NFT media shop run by internet entrepreneur Gary Vaynerchuk called VaynerNFT. Budweiser will also become its first client, Oppy said. Described as a “long-term business play” by beer company executives, the tie-up puts everything from ticketing to merchandise on the table for NFTs from the multinational suds conglomerate.

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