At the end of 2017, the world saw the Bitcoin hit a record high and this aroused the interest of a portion of the population that until then did not even know that such currency existed. In Brazil, it was not different. Along with a number of traders, there were also a number of new Exchanges that open to meet the demand of a country where the number of investors in cryptocurrencies surpassed the investors in the stock exchange or in the Treasury direct . 1
However, despite the emergence of other products related to this market, such as payment systems, in general, this sector has not been innovative in Brazil. More comprehensive and integrated solutions are an unexplored possibility.
The cryptocurrencies significantly change the way we know the business world and the business transactions nowadays. We must agree that this holds a great potential for transforming the society by being deeper than the pure trading market .
However, it is not to say that the trading market should be disregarded; on the contrary, its importance is such that it has given visibility and has brought the cryptocurrencies to the knowledge of the general public with its possibility of differentiated gains.
The market seems to be the gateway to the world of cryptocurrencies and it is open to very different profiles. At one end there is the experienced negotiator with complex strategies, seeking advanced features and varied portfolio; at the other end, there is the casual investor, who just wants to "buy bitcoins" in the simplest possible way and hope that their value rises.
We can take either advantage of this gateway and offer to those who go through it an integration to a complete ecosystem or as we approach in this project, inclusion on a network of people and complementary services.